BRG’s goals were simple :
• Create better BMX racing parts for racers to win on.
• Support Bike shops to the best of our ability.
• Give back to the sport the best we can and support some of the worlds best racers.
In early July 2010, while most of the USA was celebrating the July 4th holiday, a group of dedicated BMXers were celebrating the formation of a new USA BMX company: BMX Racing Group was created and has brought together some of the finest people the BMX Industry has to offer. The 3 main partners in the Group are: Christophe Leveque, one of the most historic BMX racers to have ever graced a BMX Bike, Pete Dylewski, one of the most experienced and successful marketing professionals in BMX and Max Tiechon, also a past racer, who now is fully focusing on developing the best BMX products to meet the needs to today and tomorrows racers.
After retiring from competitive BMX racing, Christophe Leveque started USPROBIKES, a French BMX Distribution Company, and over the past 6 years has become the largest importer of BMX racing products into France. Christophe used the same determination he did while he was a Pro Racer to take his company to the top. The creation of BRG has once again let Christophe’s skills shine as BRG has quickly taken over as a leader in the BMX world. Christophe uses his keen eye for quality BMX products in his distribution chain and is now using the same while designing and introducing BMX race products to be sold through BRG.
Pete Dylewski has been running Double A Marketing for the past 15 years, working with the world’s top BMX Pro Riders and the best companies in BMX. Logging more air miles and BMX track time than most current BMX Pros, Pete put his efforts in relationships with the BMX community and on site opportunities to raise brand awareness and have the right riders use the right products. Pete also works with National and International Race Associations and is the host of the BMXLive.tv and Live BMX race events for the UCI Supercross and World Championship race series. Pete will be using the same effective marketing, research and promotion skills he has over the past 15 years in BMX to build brand awareness to the lines of BRG.
BRG also has a behind the scenes group of employees who are an extraordinary team of experienced professionals who have all excelled in the BMX Race industry for many years. As a group, they will provide the best products and services in BMX Racing. Headquartered in Los Angeles, CA, we are where it all happens in the BMX world and we can properly service the BMX industry on an International level.
BRG is the parent company to 6 BMX brands : CHASE Bicycles, ELEVN Racing, IKON Components, INSIGHT Technologies, EXCESS Components, and POSITION ONE bikes.
Each company delivers the highest quality of products to fit a current void in BMX racing, as well as continue to develop and design proprietary items to advance the technology of the current state of BMX race components.